Meet the CVB: Lori Cates

Meet the CVB: Lori Cates

“Lots of people want to ride with you in the limo, but what you want is someone who will take the bus with you when the limo breaks down!” – Oprah Winfrey 

It’s this kind of selfless nature that propels Lori to the lead in client service as the Director of Convention Sales” at the Convention and Visitors Bureau. Lori grew up in St. Paul, MN and attended Harding High School. After graduation, she went to the University of Minnesota Dental Hygienist School, but didn’t quite feel her calling there. Lori finished her schooling at the University of Nebraska, and went on to eventually become the Director of Sales for the Days Inn in Omaha, thus starting her long career in tourism.

Lori has been with the St. Cloud Area Convention and Visitors Bureau since 2005, and she currently works on convention sales in the Association and Medical markets. As the saying goes in the industry, there’s an association for everything, which always keeps her job fun and interesting. She helps sell the St. Cloud area to groups who are looking to book meetings, conventions and more in the perfect location. Lori loves building relationships with new clients loves the travel industry, because every day is different and exciting.

When Lori isn’t helping her clients experience Greater St. Cloud to the fullest, she can be found spending time with her friends and family. She also can’t get enough of the loves of her life, Marni and Jasper – her Golden Doodles! They definitely appreciate all the attention they can get. Lori also volunteers her time as an active member of Sertoma, Service to Mankind. She is a past president, has organized many meetings, events and fundraisers, and has also held monthly board meetings to help allocate fundraising dollars.

Lori loves her role at the St. Cloud Area CVB because it brings variety, fun, and new challenges each and every day. Plus, Lori loves the people she works with every day – but then again, who wouldn’t?!


Contact Lori

Meeting & Convention Sales for Associations & Medical Markets


Phone: 320-202-6713